Production:
- the act of producing goods and services.
- consists of 6 elements :
- the act of producing goods and services.
- consists of 6 elements :
1. Intention:

- purpose, aim, target, want what.
- in form of explicit and implicit.
- constructive and destructive.
- good and bad.
- require knowledge which is a product of the act to know by listening, seeing and differentiating.
- in form of explicit and implicit.
- constructive and destructive.
- good and bad.
- require knowledge which is a product of the act to know by listening, seeing and differentiating.
2. Act

- doing.
- individually or in group work.
- involve perceiving, designing, building, negotiating, modelling, constructing, finishing,
inhabiting, using, spoiling, demolishing, recycling in the built environment.
- individually or in group work.
- involve perceiving, designing, building, negotiating, modelling, constructing, finishing,
inhabiting, using, spoiling, demolishing, recycling in the built environment.
3. Product

4. Actor
- people involved in the process of production.- by individual, institution, producer, enforcer, professions...
- listen and see but not hear and look at.
5. Rule
- natural and man-made.- law, by-law, canon, act, enactment, regulation, religion, belief, norms, custom, ideology...
- climatic , technological , economic , social , political...
- Types of ideology :
Altruism = No right and wrong.
Cynicism = Everything is wrong.
Relativism = Everything is right.
Truth-seekerism = Must search the truth.
Taoism = No need to search the truth.
Just throw away the lies inside us and truth will come to us.
6. Site
- built environment must be on earth.- hot or cold.
- real site : land, floor, table, paper...
- virtual site : dream, thoughts, imaginations...
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